In a world where you can Google “how to lose weight” and get over 1 billion results in 0.3 seconds, you’d think no one would be struggling anymore.

But the reality?
People are more overwhelmed, confused, and stuck than ever.

Because access to information isn’t the issue.
It’s the lack of transformation support that keeps people spinning.

This is why coaching isn’t a luxury—it’s a necessity.
And in this week’s FIT CHICKS Chat episode, we’re diving into why having a coach can be the difference between another failed attempt… or finally getting results that last.

💡 Why Most People Struggle Without a Coach
Most people start their health journey doing it all on their own.
They follow free plans, download PDFs, binge podcasts, and piece together advice from social media.

They get motivated, excited, and maybe even see short-term success.
But eventually, life happens… and the results fade.

Why?

Because information without support leads to burnout.

A coach isn’t just someone who gives you a plan.
A great coach:

Holds you accountable when motivation dips

Helps you stay focused when things feel overwhelming

Reflects your patterns back to you so you can shift them

Calls you forward when you’re shrinking back into old habits

That’s what creates lasting change.

🔄 Why Coaches Struggle to Sell Themselves
The irony?
Many incredible coaches know their value… but feel awkward when it comes to “selling” their services.

If this is you, here’s the reframe:

You’re not selling coaching. You’re offering transformation.
You’re not asking for money. You’re offering clarity, support, and a shortcut to success.

You’re giving your client something Google can’t:
A human connection, a strategic path, and someone who won’t let them give up on themselves.

🎯 How to Help Clients See the Value of Coaching
Instead of rattling off the features of your coaching (meal plans, check-ins, macros), start focusing on the outcome.

Ask them:

“What have you tried before?”

“What didn’t work?”

“What would change if you had support every step of the way?”

Then remind them:

“You don’t need more information. You need transformation. And that only happens with support.”

🎓 Want to Become the Coach Who Changes Lives?
Inside our Fitness & Nutrition Expert Certification, we teach you how to become a powerful coach—not just someone who hands out workouts or meal plans.

And right now, our Summer Fast Track Program is open for enrollment.

You’ll become certified in group fitness, personal training, holistic nutrition, and wellness—all in one proven program.

🎓 Learn more at https://fitchicksacademy.com/fne

 

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For any questions about fitness, nutrition, wellness, business, or our certification programs, email us at info@fitchicks.ca and we’ll get back to you within 24 hours.

 

Learn more about all of our upcoming certifications at www.fitchicksacademy.com.

 

Happy listening!

Laura & Amanda – FIT CHICKS xo

*For informational purposes only. Please consult a physician before starting an exercise or nutrition program