When we started our coaching business, we made a lot of bold moves—and a few big mistakes. Looking back, there are 5 things we’d absolutely repeat… and 5 things we’d never do again.
💡 What we’d do the same:
- Get creative with client opportunities—corporate wellness was a huge door-opener
- Focus on group programs over 1:1s for scale and impact
- Create structured, results-focused programs (not just “classes”)
- Start collecting email addresses immediately
- Treat our business seriously from the start—even before it looked “successful”
🚫 What we’d avoid:
- Waiting until things were perfect before launching
- Offering one-off or drop-in classes with no bigger container
- Trying to be everywhere online
- Letting imposter syndrome delay action
- Trying to build everything on our own
These lessons helped us build a scalable, purpose-driven business that continues to grow. We hope they help you too.
If you’re ready to build your own coaching business—from scratch or with more strategy—our certification programs are designed to give you the tools, training, and confidence to make it happen.
👉 Check out all of our coaching programs at www.fitchicksacademy.com
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Happy listening!
Laura & Amanda – FIT CHICKS xo
*For informational purposes only. Please consult a physician before starting an exercise or nutrition program
